Wine Clubs
Are you interested in wine but don't know where to start? A wine club may be just what you're looking for.
The basic aims of a wine club are very simple - to provide a quality selection of wines to members, at affordable prices. Most wine clubs operate by sending regular price lists to their customers, either by post or by email. These mailshots itemize the wine selection that is available and also give details of any promotions and special offers. They often also provide more general information about different wine regions, trends and how forthcoming vintages are shaping up.
Most wine clubs expect members to place a minimum order for one case (12 bottles). Often, they will offer special deals on mixed cases. A mixed case gives wine drinkers an excellent opportunity to try out wines that they might not otherwise consider. They may also offer additional discounts when large quantities are purchased, if you're organizing a wedding, for example. Although some wine clubs specialize in particular regions (e.g. Bordeaux, Burgundy) most of them offer both Old World and New World wines. In fact, without the demand from wine clubs it's unlikely that the Australian wine industry would have reached the eminent position that it finds itself in today.
A well administered wine club will offer a choice of ordering methods: mail, phone, fax, email or online via a web site, as well as rapid delivery and a no quibble, money back guarantee for any wines that don't live up to expectations.
In addition to wine, many wine clubs market all the paraphernalia associated with wine: wine glasses, corkscrews, foil cutters, decanters and wine racks, together with wine-related books, posters and charts. Some wine clubs even arrange overseas tasting tours for serious enthusiasts.
Red, white or rosé; still or sparkling - whatever your preference a wine club can provide more choice.